Overview

The Bachelor of Business Administration (BBA – General) is a 3-year undergraduate program, affiliated to Bangalore University (JB Campus) that provides a broad foundation in business and management principles. Here’s a clear breakdown of its academic structure and details:

Duration

• 3 years (6 months)

Eligibility

• Completion of 10+2 (any stream – Commerce, Science, or Arts)
• Minimum marks typically: 45%–60% (varies by university)

Core Subjects

Year 1 (Foundation Level)

• Principles of Management
• Business Economics
• Financial Accounting
• Business Mathematics / Statistics
• Business Communication
• Computer Applications

Year 2 (Intermediate Level)

• Human Resource Management
• Marketing Management
• Financial Management
• Operations Management
• Business Law
• Organizational Behavior

Year 3 (Advanced Level)

• Strategic Management
• Entrepreneurship Development
• International Business
• Management Information Systems
• Electives (varies by college)

Electives (Optional Subjects)

Students may choose specialization-oriented subjects such as:

• Marketing
• Finance
• Human Resource
• Banking & Insurance
• Digital Marketing

Assessment Pattern

• Internal assessments (assignments, presentations, tests)
• Semester-end examinations
• Project work / Internship (usually in final year)

Skills Developed

• Leadership & teamwork
• Communication & presentation
• Analytical and problem-solving skills
• Business decision-making

Career Opportunities

After BBA General, students can pursue:

• Jobs: Business Executive, HR Executive, Marketing Executive, Operations Executive
• Higher Studies: MBA, PGDM, M.Com, etc.

Typical Curriculum Features

• Case studies and presentations
• Industrial visits
• Internships
• Workshops & seminars